Vista Equity Partners has acquired 6 companies in just over a year focused on different parts of the sales & marketing tech stack. The companies span every part of the sales & marketing process, including:
- Customer relationship management (CRM)
- Sales engagement
- Customer success
- Conversational marketing
- Social media listening & management
In one case, as you’ll see below, Vista is rolling up and integrating a set of acquisitions and merging them under a new brand. We don’t anticipate it’ll bundle or integrate the vast majority of these sales & marketing tech companies under a single brand, but nevertheless, it is clear Vista sees massive opportunities in Salesforce’s domain.
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